We’ll make it simple for you. If more than one of these apply to your website, it’s time for a redesign.
1. It isn’t getting many organic visitors
If you aren’t getting relevant traffic from Google, this could be down to poor search engine optimisation. You could spend time trying to fix this on your existing website, but it may also be time to consider a redesign or switching platforms to an SEO-friendly platform if you plan to complete SEO tasks yourself. Not sure how to check? Click here for some basic local SEO tips to get you started.
2. It loads slowly
We talk a lot about page loading speeds on our blog. If you’ve taken all the right steps to make your page load quicker but it’s still lagging, it’s time for an upgrade. Test your site speed here.
3. It doesn’t reflect your brand
This is an obvious one. If your website doesn’t match your brand, you’ll be losing business. Brand consistency is key both online and offline. Upgrade your website to start winning customers.
4. It looks outdated
Any font that looks like Times New Roman needs to go. Pixelated images are another no-no. A good website should be clear, simple and make good use of imagery. Consumers complete 67% of the buying journey online. If your website does not look good, you will lose customers.
5. It’s been more than 2 years since you did any update
This is self-explanatory. If you haven’t updated your website in 2 years, why not? It’s well overdue for a refresh if you want your website to continue working and remain relevant
6. You can’t update your website yourself
Now, if you haven’t updated your website for a while because you don’t have the skills, that’s a different story. Rather than suffering in silence, make the switch to an easier platform, it’s easier than you think. Swift Website Builder will set you up with a new website and match your branding for free. Get more info here.
7. It’s complicated to update your website
If updating your website is time-consuming and complicated, it’s probably not built correctly for your skillset. Make it easier for yourself by switching to a user-friendly website building platform like Swift Builder.
8. It’s difficult for visitors to complete an action or find what they’re looking for
Is it easy for visitors to find important information on your website? Does it compel them to take action and interact with your business? If not, it’s probably time to upgrade your website. Your website should be an effective tool for your business.
9. It isn’t mobile responsive
It’s no secret that mobile search makes up more than half of traffic globally. Mobile-friendly design should be top of your priority considering mobile engagement is only set to increase in the future. To test this, visit your website using your own mobile and see how easy it is to use. If it doesn’t work how it’s supposed to, it’s time to upgrade your website.
10. You shy away from sending people to your website
This one should be obvious – if you’re embarrassed about promoting your website, you need a new one. Your website is one of your best marketing tools, don’t suffer from website shame.
Redesigning your website might seem daunting if you don’t have the right tool. Make it easy for yourself by choosing an easy-to-use website building platform that gives you the option to make easy edits, like Swift Builder. We will also set everything up for you for free, so you only have to do anything if you want to make future changes.
Find out more at freebusinesswebsite.co.uk