Have you ever browsed the Internet, landed on a website, and your search bar issues a warning that the website is “Not secure”? Let’s take a closer look at what the warning actually means.

At the beginning of every website address (URL), you will see the wording HTTP or HTTPS. This stands for HyperText Transfer Protocol. It’s the standard communications protocol that establishes a connection between a server and a user’s browser.

HTTP vs HTTPS

Website URLs that have HTTP at the beginning are “Not secure” and do not have an SSL certificate. This means that your personal or login information is potentially at risk to hackers. Website URLs that are preceded with HTTPS are secure, and your personal information is safe. Websites that use HTTPS encrypt sensitive data while it is being transferred from a user’s device to your website, making it impossible to read. To take your website from HTTP (not secure) to HTTPS (secure), you simply need to have an SSL installed.

The benefits of HTTPS

Apart from the data security element, HTTPS offers a number of other benefits, including:

1. Improved page rankings

Google likes websites that carry the HTTPS tag. They reward them by giving them a better page ranking in search results. This improves your website’s SEO and makes it easier for users to find your website when they are searching for a product or service. With over 200 rank factors to take into consideration, you’ll need to optimise more than just your network protocol to gain a top page ranking, but it’s a start in the right direction.

2. Build brand trust

Protecting your website by using HTTPS delivers a powerful message to your customers. When a user lands on your website, they will see a padlock, which signifies that it is secure and a safe place to visit. This will instil trust, and they’re more likely to shop online with you and part with credit or debit card details, or their personal information.

Looking to move from HTTP to HTTPS?

As you can tell from the geek talk above, we have bags of experience in this area, and with our website builder, we offer a free SSL certificate with all of our pricing plans. There’s a lot of technical stuff involved in moving from HTTP to HTTPS. To ensure that your move is seamless, you need a web development team who can really hit the ground running and undertake the work for you, making sure that every angle is covered

If you are looking for a website that has a free SSL which installs with 1 click of a button, then check out our simply to use website builder: https://swiftbuilder.co.uk/

We’re a friendly bunch, so call us today or contact us online. We love to talk web, and we’ll do all we can to help.