The question we’re answering today is: do you need a LinkedIn company page?

Unless missing out on potential leads, losing brand credibility or trust with your target audience doesn’t phase you, the answer is yes. Linking to a company page on your LinkedIn profile is important. If you aren’t doing this you’re at risk of losing important connections and leads. 

It’s pretty simple to set up a LinkedIn company page, and it’s the easiest way (apart from having a great website) to show you’re part of a real business. It instantly shows that what you’re advertising about yourself on your profile is the truth.

To be frank, if you’re not linking to a company page on your LinkedIn profile, it starts raising red flags like:

  • Does this company exist?
  • Does this person have the skills and experience they say they do?

And the biggest one: 

  • Can I trust this person?

If someone is questioning whether they can trust your profile, how can you expect them to trust your brand?

Look at this example. When the company you work for is greyed out like that, you could be losing leads because people can’t click through. The company page should be there, be clickable and be linked to the company website. 

Profile showing unlinked company page

It’s simple to get around this. All you need to do is create a LinkedIn company page, add your company info and link it to your website. Once you’ve done that, link to your company in your work experience.

But what if you don’t have a company website? Well, that’s also simple. Sign up to Swift Builder (if you haven’t already) and we will set one up for you for free. Just send us your content and we will do the rest.

So now you really don’t have any excuses.